Marketing Essentials Kits

Whether you’re a small business about to open its doors or site, or a business whose marketing plans have been on pause, our marketing starter kits allow you to hit the ground running.

What it Looks Like:

  • Discovery: here’s where you’ll spill your small business heart out—what you’re loving, what you’re hating, and what’s confusing you when it comes to your branding and marketing. You’ll share the work you have done thus far—whether that’s a full campaign or just a few notes in a journal!—and what you would love to accomplish at the end of our partnership.

  • Strategy (brief, creation, review): based on your needs, we’ll use proven marketing strategies and systems to build your custom marketing starter kit, focusing on one or all of the elements below. Each step will be informed by your goals and your unique working style, building a plan you can be excited about and implement with ease.

    • Vision + Brand Foundations: defining the unique vision and legacy of your business and building the brand identity and structure to authentically and confidently claim it.

    • Audience + Messaging Strategy: knowing exactly who your brand is for and how to reach your audience to build lasting, impactful relationships.

    • Marketing Foundation + 6 Month Plan: this is where we’ll lay out your foundational marketing strategy—the heart of your marketing approach—and the plan to bring it to life over the next 6 months, from identifying key channels to building and automating content to officially going live.

  • Empowerment (ready, set, launch): get ready for marketing peace of mind as we take you into launch, guiding you through accessible steps for sustainable success.

Timing:

2- 6 months (depending on level of starter kit)

Costs:

Reach out for pricing details; subject to details of the partnership.

1% of all Happy Medium Marketing revenue goes to causes supporting women, LGBTQ, BIPOC, and under-served communities of Chicago and the world. For more info on charities chosen, please reach out to hello@happymediummarketing.com.

Need a lot of help? We’ve got you covered.

We also offer custom longer-term partnerships. Get started here.

Looking for something with more medium support? Check out our medium support services here.

Or if you’d like a lighter support option, click here.

Wondering who you’ll be working with? Meet the head human being behind Happy Medium.

Brooke Ward is a 20+ year brand and marketing strategist who has worked for agencies, brands, and small businesses alike. Her passion is partnering with small businesses of all sizes to bring them impactful, accessible marketing deeply aligned with their values and their way of life. She believes marketing is only as good as your belief in and excitement about it, and opened Happy Medium to craft strategies designed to reflect your unique business and what it has to offer, not what the algorithm demands of it. Whether you choose our free resources, a one-time advice session, or a longer-term partnership, Brooke guides your growth with years of knowledge and heart-lead expertise as well as a team of trusted resources and experts.